Qualcomm makes a play for the sub-$150 smartphone market with new chipset

In a press release recently issued by Qualcomm, the company states that it's taking direct aim at the sub-$150 smartphone market with a new chipset on offer. The platform -- known as the MSM7227 -- is apparently designed with higher-power, lower-cost handsets in mind, offering HSDPA / HSUPA radios, a 600MHz CPU, 320MHz application DSP, 400MHz modem processor, hardware-accelerated 3D graphics, Bluetooth 2.1, and gps support integrated in a 12mm x 12mm chipset. The MSM7227 can also supposedly handle 8 megapixel camera and 30 FPS WVGA encoding / decoding with ease, and is capable of supporting Android, S60, Windows Mobile, and BREW platforms. Given the company's recent foray into Snapdragon and other pricier options, it's interesting to see them taking a shine to the low end of the market. We know that ASUS are planning on launching a cheaper Eee phone sometime soon, and they're currently snuggling up to qualcomm for chip duty on an Android device. Is this the year we'll see the rise of the smartphone version of the netbook (cheap, plentiful, almost disposable)? Only MWC knows for sure.

• Mobile phone Wi-Fi usage on the rise
• Qualcomm brings Near Field Communication to more mobile chipsets

Mobile phone Wi-Fi usage on the rise

Wi-Fi has come to the mobile phone, and people all over the world are taking advantage of the faster speeds to access the Net from their phones. According to AdMob, a mobile advertising marketplace, mobile Internet usage on Wi-Fi picked up steam in January in the U.S. and Europe. Worldwide Internet requests originating from Wi-Fi hotspots increased 8 percent month over month to 6.8 billion, led by double digit growth in Western Europe and Asia, AdMob said in a recent study. In Europe, Wi-Fi access on a mobile phone increased by 132 percent over the past year with the biggest growth coming from Spain and Italy. And in the U.S., mobile phone subscribers in the West and Northeast were the heaviest Wi-Fi users, AdMob said. California led the pack, generating 18 percent of overall mobile Wi-Fi traffic in January. New York took second place with 14 percent. And Texas generated 8 percent of the mobile Wi-Fi traffic. New devices, such as Apple's iPhone, are driving much of this growth. Even though the latest version of the iPhone operates over a 3G cellular network, these speeds are still slow compared to accessing the Net from a Wi-Fi hotspot. And when Wi-Fi is available, it looks like consumers choose the Wi-Fi network over the 3G network. The faster speeds mean that mobile users often get a better surfing experience. So more mobile Wi-Fi usage is good news for advertisers looking to break into the mobile market. But on the flip-side, more mobile users who access the Net from Wi-Fi hotspots, might be a problem for wireless operators. When consumers access the Internet through Wi-Fi hotspots, they aren't using the carrier network. And for carriers who charge based on data usage, this means they are losing out on revenue. Some mobile operators, such as Verizon Wireless, are simply not offering popular phones with Wi-Fi. In November, Verizon launched the new BlackBerry Storm, which doesn't have Wi-Fi. This fact has been a major complaint of many consumers. And it might have hurt adoption, prompting some potential customers to buy Apple's iPhone instead. The iPhone is exclusively available in the U.S. on AT&T's network. But given the fact that Wi-Fi hotspots aren't ubiquitous, users still need some kind of cellular data plan to get Internet access everywhere. What's more, carriers in the U.S. typically require customers who buy these Wi-Fi enabled phones, like the iPhone, to also subscribe to a monthly "unlimited" data plan. So even if subscribers are using a free Wi-Fi hotspot, they're still paying their mobile operator about $30 a month for access to the 3G cellular network.

Qualcomm brings Near Field Communication to more mobile chipsets

As stellar as things like contactless payments are, short-range communications applications have generally struggled to gain adoption (Bluetooth notwithstanding). Qualcomm's hoping to change all that with its announcement that certain new products in its portfolio will arrive with NFC capabilities baked right in. The outfit's goal here is to "accelerate the commercial availability of mobile handsets featuring the short-range technology," but unfortunately, it has yet to publicly gloat about signing any partner deals with its Mobile Station Modem (MSM) chipsets. We'll be keeping a close eye out at Mobile World Congress for any NFC inclusions, but honestly, we don't have a great deal of hope that any North American handsets will be in the bunch -- if there's a bunch at all.